With the Clearbit Enrich Email action, transforming a simple email address into a valuable profile is easier than ever. By submitting an email, you unlock a suite of data, including the individual’s name, company, location, and social profiles (if found). This automation can enrich your outreach and CRM records with additional details, such as the LinkedIn profile and professional background of each contact. You’ll even gain insights into the validity of the email and whether it’s a free provider like Gmail, so you can prioritize quality leads.
This enrichment action is the perfect follow-up for contacts sourced via our Email Cascade feature, which aggregates multiple email-finding sources to boost accuracy. With these combined steps, building an actionable, detailed prospect profile becomes quick and efficient.
How does this action work?
This action is designed to make email enrichment quick and straightforward. In just a few steps, you’ll have valuable profile data added to each contact. Here’s how it works:
- Create a Free Captain Data Account: Get started by signing up here.
- Connect to Clearbit: Use your Clearbit API key to sync with Captain Data, ensuring smooth data retrieval.
- Input the Email Addresses: Add the list of emails you want enriched, either directly on the platform or through your spreadsheet.
- Configure Your Workflow: Set up the Clearbit Enrich Email workflow by specifying which data points (e.g., social profiles, location, LinkedIn URL) you want to retrieve.
- Launch or Schedule the Workflow: Choose to start immediately or schedule it to run at a convenient time.
- You’re All Set! The workflow will automatically enrich each email address with the requested data, ready for download or integration into your CRM.
How to leverage this action’s output?
The Clearbit Enrich Email action opens up a range of possibilities for maximizing engagement with your leads and refining your sales approach. By enriching an email with details like a contact’s name, company, and LinkedIn profile, you’re no longer limited to a simple email address—you’re working with a full profile, making outreach more personalized and effective.
One practical approach to using enriched data is in segmentation and targeting. For instance, once you’ve obtained company names and job titles, you can segment leads by industry, location, or job function. This enables you to tailor messages that resonate specifically with each segment. Imagine reaching out to tech leads in San Francisco with insights specific to their region and industry, while approaching marketing professionals with content tailored to their field. This data-driven segmentation allows you to engage more meaningfully and maximize response rates.
Social handles and LinkedIn URLs provide another layer of engagement. Having access to LinkedIn profiles means you can view your lead’s professional background and even track their career growth or recent activity. As a next step, you can use our LinkedIn Auto-Connect action to connect with them directly on LinkedIn, creating a multi-channel approach. This approach keeps your outreach dynamic and well-rounded, making it easier to stay on their radar in both their inbox and social feed.
Additionally, data on email validity and provider type (e.g., corporate vs. free providers like Gmail) helps you prioritize. Knowing which emails are verified ensures that your time and resources go toward high-quality leads. This reduces bounce rates and gives you confidence that your emails will reach the right inboxes. Prioritizing corporate emails, for example, can give you better traction in business environments and improve the quality of your database over time.
For even greater impact, the enriched data can be directly integrated into your CRM or marketing automation tool. This seamless integration allows your sales and marketing teams to access the latest, enriched profiles without manual updates, leading to faster follow-ups and better relationship building. Over time, this centralized, enriched dataset can serve as a foundation for analyzing patterns in your lead pool, helping you refine your strategies based on real data.
Using Clearbit Enrich Email, you not only gain richer profiles but also unlock a strategic advantage. Whether you're focusing on nurturing leads or refining your targeting, the enriched data provides the insights needed to drive smarter, more personalized engagement.
