Anaba, a collaborative contact management solution for B2B SMEs, was founded to solve a problem many growing companies face: keeping contact data accurate and actionable without drowning in manual updates. Julien Inter, one of Anaba’s co-founders, explains it best:
“For us, contact data is the backbone of all marketing and sales actions. Without quality contacts, everything from sales outreach to customer success becomes much harder.”
With Anaba’s contact management solution, B2B SMEs can focus on building customer relationships, not data maintenance.
But behind the scenes, managing contact data on LinkedIn is no small task. With LinkedIn’s API evolving constantly, manually tracking and updating contact information quickly turned into a major obstacle. Anaba’s growth trajectory made it clear they needed an automated, reliable data flow that could keep pace with their needs—and that’s where Captain Data came in.
The Challenges: Scaling with Smart Automation
Scaling Anaba’s contact management service meant juggling huge volumes of LinkedIn contact data and making sure the data stayed fresh. Julien and his team faced a dilemma: while contact data was essential, building a custom solution for data enrichment would require significant time and resources that could be better spent refining Anaba’s core product.
“When it comes to data enrichment, you have to ask yourself: build or buy? Building a solution to manage LinkedIn data was out of the question for us—it would mean constantly adapting to API changes and maintaining multiple integrations just to stay competitive”
Instead of pouring resources into an in-house solution, Julien knew buying made more sense. But they needed more than just an out-of-the-box database; they needed a solution that provided real-time, reliable, and enriched data directly from LinkedIn profiles—something Captain Data could deliver effortlessly.
The Captain Data Difference: Reliable Data at Your Fingertips
Captain Data provided a complete solution for Anaba’s data challenges. Instead of piecing together multiple sources and managing integrations, Anaba could use Captain Data to automatically retrieve, enrich, and update LinkedIn contact details, saving them hours of manual work and system maintenance.
“With Captain Data, we know we’re getting accurate, enriched LinkedIn profiles that fit directly into our database,” says Julien.
Captain Data’s solution goes further with a multi-tool setup that integrates seamlessly with leading email lookup providers like Dropcontact and Hunter. This “waterfall” approach ensures Anaba can consistently source verified contact emails without gaps.
“With Captain Data, we don’t have to worry about data quality. It pulls from the best sources, so we always get accurate data,” Julien adds.
And it wasn’t just the data quality that impressed Anaba.
“Captain Data’s documentation and setup process were the easiest we’ve experienced. Everything is well-organized, and their support team really went out of their way to make sure we were using the platform in a way that met our unique needs,” Julien notes.
Anaba’s Workflow with Captain Data: From LinkedIn Search to Enriched Contacts
Anaba has developed a streamlined workflow with Captain Data, allowing them to extract, enrich, and verify contact information at scale:
- Extract LinkedIn Profiles: Anaba begins with a customized LinkedIn Sales Navigator search tailored to their clients’ ideal customer profiles (ICP). Captain Data automates the process, pulling essential details like names, job titles, and company information directly from LinkedIn.
- Lead Enrichment: Captain Data then captures additional details, such as work history and industry skills, to provide Anaba with a complete profile on each contact, ready for highly personalized outreach.
- Waterfall Enrichment: Using a “waterfall” approach, Captain Data integrates with tools like Dropcontact and Hunter to retrieve and verify emails for each contact. This method ensures high accuracy, filling gaps with alternative sources when necessary. (Through automated checks, Captain Data ensures all contact data remains accurate and up-to-date, eliminating outdated or incorrect information.)
- CRM Enrichment: Captain Data’s API-first design allows Anaba to seamlessly feed enriched data into their own systems or their clients’ CRMs, ensuring clients always have fresh, actionable contact data.
Today, Captain Data powers Anaba’s contact management, enabling Julien’s team to onboard clients faster, scale contact data management effortlessly, and provide clients with quality, enriched contact lists daily.
“With Captain Data running in the background, we’re able to enrich thousands of LinkedIn profiles and deliver verified emails, all without lifting a finger. It’s as close to a set-it-and-forget-it solution as you can get,” Julien says.
With Captain Data’s API-first approach, Anaba also gains full control over its data flows, a critical factor as they scale their services. And thanks to Captain Data’s predictable pricing model, Anaba keeps costs manageable while gaining the flexibility to customize workflows as their business needs evolve. Julien sums it up best:
“Captain Data gives us peace of mind. We’re no longer bogged down by data management and can focus entirely on our customers. It’s a game-changer.”
