Building and looking at the roadmap can sometimes be overwhelming because there just isn’t time or resources to fulfill every dream. It’s easy to get lost in all the customer feedback and feature requests, and you have to prioritize what will have the most impact.
Sometimes, it means focusing on powerful sources that your users already rely on. In our industry, LinkedIn is a goldmine. there’s a high chance your end-users are already using it to network, prospect, or gather insights… all tasks that could be automated with a LinkedIn data API.
Captain Data can help you embed LinkedIn features seamlessly within your product through our different APIs, including a LinkedIn data API, so you can test quickly and scale if needed, without worrying about account safety, volume management, or an upcoming LinkedIn update that would break your feature and require a week to fix.
Here are 10 ideas that could become your features tomorrow:
TD; LR:
- Visit, connect, and send messages on LinkedIn
- Manage your LinkedIn inbox easily
- Monitor LinkedIn profile visits and easily take action
- Map your leads’ LinkedIn networks
- Search and extract LinkedIn posts
- Automatically engage with LinkedIn content
- Enrich people with real-time data
- Deliver real-time company insights
- Convert LinkedIn searches into ready-to-engage leads
- Search and extract LinkedIn job offers
1. Visit, connect, and send messages on LinkedIn
Prospecting on LinkedIn takes time, a lot of time. Ideally, that time is spent on crafting meaningful and personalized messages that will trigger a response.
A LinkedIn outreach feature powered by a LinkedIn data API will enable your users to automatically visit profiles, send LinkedIn connection requests, send LinkedIn messages… and even find leads or manage your inbox as we will see in a minute.
If you’ve already started automating the LinkedIn outreach, you’ll need to be extra careful with load management and implement continuous testing processes to avoid blocking LinkedIn accounts.
By embedding Captain Data’s LinkedIn outreach features and leveraging a LinkedIn data API, you could avoid any risk of getting banned thanks to our safe limits and queue management, and see very quickly if your customers like the idea!
Captain Data powers Zeliq’s LinkedIn outreach feature, through which they were able to divide by 10 the time-to-market while opting for a cheaper and more secure solution.
2. Manage your LinkedIn inbox easily
Take a minute to open LinkedIn and count how many messages you received in the past week.
It can easily be a nightmare, especially for people who use LinkedIn as a core element of their acquisition strategy.
Your users could extract all of their LinkedIn conversations, send messages, receive alerts on the signals that are important to you… all that directly into your product using a LinkedIn data API.
Thanks to our API, Linbox is able to provide its customers with simplified and centralized inbox management through a LinkedIn data API.
There’s no reason why email management is so easy—when done right—and LinkedIn conversations should be a nightmare to track!
Linbox enables their users to regroup all of their conversations directly inside the team’s daily tools: their inbox, shared inboxes, Slack, and :drumroll: the CRM.
3. Monitor LinkedIn profile visits and easily take action
LinkedIn profile visits are often an underrated intent signal since the raw data is not easily usable.
Sure, not every visit is worth it, but when a potential buyer visits your profile, you ought to reach out to them.
Doing this manually can be very time-consuming for the teams, and they might not always reach out to the right person.
Companies such as Anode are able to book meetings weekly by leveraging LinkedIn profile visits extracted through a LinkedIn data API.
Through Captain Data, they:
- extract people who visit their profile using a LinkedIn data API
- enrich the profile
- find the right contact information
- send the data to update the CRM
- reach out through LinkedIn
You could also add a feature to find leads within the visitors’ companies so when it’s the right ideal customer profile but not the right buyer persona, you’re still able to use the intent and find the right decision-maker.
4. Map LinkedIn networks
Identifying the right targets is the first step.
Then, your users will be able to get to know everything about their top leads.
There’s a common saying stating that everybody is a mix of the five people closest to them.
Now for B2B, it’s almost certain that not all five people are going to be relevant.
However, you get the idea: your network tells a lot about you.
Captain Data’s LinkedIn data API enables you to map your leads’ network by extracting their LinkedIn connections and followers, just like how we’re doing it for Aptiv.io.
This can also be used to build strong referral systems.
Your users can also map their own network and set up an introduction system based on their top connections to the leads they’re interested in.
5. Search and extract LinkedIn posts
Beyond the leads’ networks, your users can also get a lot of information based on the content that their leads interact with.
Through a LinkedIn data API, your users could search for relevant posts and extract the reaction activities, likes, and comments!
Getfollow built their product based on this.
The company doesn’t have an engineering team and outsourcing this would have represented a significant cost, both for the development and the maintenance associated.
Moreover, they didn’t have to go through the struggle of understanding and monitoring LinkedIn limits.
Their users can just extract LinkedIn content interactions at a significant volume without being worried about their accounts getting blocked.
6. Automatically engage with LinkedIn content
Social warming is about getting your name inside your prospect’s head.
However, it is quite time-consuming if you’re spending even half an hour every day on LinkedIn making sure you interacted with your leads’ content.
With a LinkedIn data API from Captain Data, you can search for relevant posts based on keywords or find the latest posts from specific LinkedIn users and then automatically like or comment on them.
Now, if you remember the early days of Alcapod, times have definitely changed and it’s less likely that we would see this type of volume anymore.
However, if you want, Captain Data could help you do just that.
7. Enrich people with real-time data
Databases just become too easily outdated.
You’d be lucky if yours is updated every month.
There’s nothing worse than outreaching to somebody and realizing that the person left or that you don’t have the right data.
Real-time data enrichment through a LinkedIn data API is where the play is at.
Only enrich what you need, when you need it.
Captain Data’s LinkedIn data API is able to process millions of LinkedIn profiles in minutes, making it easy for your users to click on a button inside your product and then to see the result pop up without leaving the page.
All this is done with optimized load management and without damaging the LinkedIn accounts.
Humanlinker chose Captain Data for their lead feature because it dramatically increased their capacity by almost x40 at a much faster speed than alternatives.
8. Deliver real-time company insights
Enrich companies with real-time data: page, employees, headcount, growth
Just as we’re delivering real-time data for contacts, Captain Data is able to deliver valuable company insights when you need them, leveraging a LinkedIn data API.
Our LinkedIn data API enables you to extract LinkedIn company data on 40+ output variables including:
- Company details: name, industry, tagline, description, specialties…
- Fundraising information
- Headcount breakdown and growth
- Company growth
- Revenue details
9. Convert LinkedIn searches into ready-to-engage leads
Too many companies we talk to have their BDRs do extensive LinkedIn searches with complex filters… and then ask them to extract the data manually 25 by 25 and add them to a LinkedIn extension.
Avoid the trouble for your customers by embedding Captain Data and a LinkedIn data API inside your product.
Simply add your LinkedIn search as input, and get all the leads directly in your product or pushed to your users’ daily tools.
Captain Data’s LinkedIn data API supports all:
- LinkedIn searches
- LinkedIn Sales Navigator Lead searches
- LinkedIn Sales Navigator Account searches
- LinkedIn Recruiter searches
- LinkedIn Event searches
- Search LinkedIn Content (posts, mentions, etc.) searches
- LinkedIn Job board searches
10. Search and extract LinkedIn job offers
A bit more info on what we just dropped: Captain Data can enable your users to add job search features through a LinkedIn data API.
Search among the millions of job offers available and get all the information you need from the ones your users need.
For recruitment verticals, Captain Data can also help you find candidates and improve the ATS.
Extracting and aggregating data from job offer searches is key.
Captain Data enables you to add a feature based on LinkedIn jobs but also job offers from Seek, Indeed, or Yellow Pages!
Bonus: We have 30+ sources outside of LinkedIn
LinkedIn offers so many features that are already anchored on your users’ habits.
However, there is so much more that you could add to your product!
In addition to all the LinkedIn features we talked about, Captain Data can help your users:
- Create and manage Job boards based on LinkedIn, Indeed, Seek and Yellow Pages
- Extract reviews from TripAdvisor, Trustpilot, TheFork and Glassdoor
- Find emails with Dropcontact, Hunter, Datagma, Apollo, Kasper, Zoominfo, Icypeas, Findymail and Prospeo
- Verify emails with Neverbounce, Bouncer and Zerobounce
- Search and extract Google Maps places
- Create and update people and complies within Hubspot and Salesforce
- Add custom scraping features based on what you need
Conclusion
Adding new features to your product can be a pain, especially when integrating ever-changing dynamics such as LinkedIn’s.
The worst part is that sometimes the team spends months working on a feature that is only used by a small percentage of the users.
Imagine being able to test drive a new feature in 48 hours, fully custom, and easily scalable as the usage increases.
Captain Data enables you to embed 30+ LinkedIn features directly inside your product with minimal UX changes, saving you hundreds of thousands in engineering and maintenance costs.
Request a demo to see how it could look for you!
